ToolListings

The Seller Net Sheet

A free guide by Scott Kato · @scottkato · 185 agents · $500M+ built

When a homeowner asks what their house is worth, most agents answer with a number. Top agents answer with a net sheet, and win the appointment before they ever arrive.

What It Is

A one-page estimate of what the seller actually walks away with if they sell in today's market. Not the sale price, the net.

What Goes On It

Estimated sale price (from the data).
Estimated closing costs and commissions.
Their mortgage payoff (which is why you ask what they owe on the first call).
The bottom line: their estimated walk-away.

Why It Wins

It moves the conversation from a fuzzy 'what's it worth' to a concrete 'here's what you'd net,' which is the number they actually care about. And it signals, before the appointment, that you operate like a business with real tools.

Sellers don't decide on the sale price, they decide on what they keep and what it lets them do next. Hand them that number early and clearly, and you're already the agent who gets it while everyone else is still guessing.

Do This Week

Build a clean seller net sheet template this week. On your next seller lead, ask what they owe and send the net sheet before the appointment.

Sellers care about the net, not the number. Show them the net.

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