Price A Listing On Data, Not Opinion
Agents don't make up the sales price. The price is what a willing buyer will pay in today's market. Your job is to show the seller the data, not sell them a number.
The Frame
Tell the seller plainly: I don't decide the price and neither do you. The market does. Then prove it the way a licensed appraiser working for a major bank would.
The Method
- Pull like-kind properties: matched on bed, bath, square footage, and lot size.
- In the immediate neighborhood, sold within the last 90 days.
- No comparables? Hold the neighborhood and push the date back to 120 days.
- Still none? Stretch to the next neighborhood over. Always apples to apples.
The Delivery
Based on the data, not on what I think or believe or what my years of experience say, the data says your home is worth this, and it's trading at this per square foot. That's the number, and it came from the market, not from me.
Build one appraiser-style comp analysis on a home you know: bed, bath, sqft, lot, immediate neighborhood, last 90 days. Practice delivering it as 'the data says,' not 'I think.'
Ready to run the whole system?
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