The Below-Market, Multiple-Offer Strategy
Knowing what a home is worth isn't the same as getting top dollar for it. That's a strategy, and this is the one that gets buyers to bid the price up for you.
The Play
Price substantially below the data-established value to generate multiple offers. Then do what a great listing agent does best: drive the price up by getting each buyer to negotiate against the others.
The Launch Timeline
- List on a Tuesday. No showings until the first open house that Saturday at 1 PM.
- Everyone, buyers, agents, neighbors, arrives in the same three-hour window. They see each other, size each other up, and feel how busy it is. That's scarcity and momentum, and it makes people move.
- Let it run three to four days, then present offers the following Wednesday or Thursday evening, and counter all of them.
Win Price And Terms
Multiple offers don't just push the price up. They hand you the terms. With buyers competing, you dictate contingency periods and secure what the seller actually needs, a rent-back, a longer possession, a faster close. Sometimes the terms are worth more than the top-line number.
Map your next listing's launch on a calendar: list day, the Saturday 1 PM open, and the offer-presentation night. Concentrate every showing into that one window.
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