ScriptConversion

The Connection Call (ALMSS)

A free guide by Scott Kato · @scottkato · 185 agents · $500M+ built

A live lead is worth nothing if you freeze on the call. This is the exact script, five moves, that turns a cold connection into a booked showing.

A — Appointment

"Hi [name], this is [you] with [company]. I see you're interested in [address], are you available to tour it today? What day and time works best?" Get two time options. "I'll call you back within 15 minutes to confirm."

L — Location

"Did you see other homes online you'd want to tour? What specifically interests you about this one?" (Write it down.)

M — Motivation

"Is there a date you need to be in your new home by, or do you have flexibility?"

S — Summarize / S — Survey

Recap what you'll do, text your info, call back in 15. Then: "One favor, you'll get a survey within 24 hours; if I answered everything, would you mind clicking the happy face?"

The prospect is more nervous than you are. Your job on a connection call isn't to sell, it's to be the calm, organized professional who makes the next step easy. Energy and a 15-minute callback beat a perfect pitch.

Do This Week

Print ALMSS and run it out loud five times before your next live call, until it sounds like you and not a script.

Speed and energy convert. Both are free.

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