ScriptConversion

The Buyer Qualification Call (LPMAMA)

A free guide by Scott Kato · @scottkato · 185 agents · $500M+ built

A buyer inquires on a specific home. This is the exact script that qualifies them and books the showing — anchored to the property they called about, with the two moves most agents miss.

Anchor every question to the home they inquired on. And assume they're already your client — don't hand them an exit.

L — Location

"The property you're interested in is in Long Beach. Is that the only city you're looking in?"

P — Price

"It's listed at $1,000,000. Is that the price range you're comfortable with?"

M — Mortgage

"Will you be paying all cash, or did you need to obtain a loan?"

A — Agent (skip it)

Don't ask "Are you working with an agent?" It only hands them an out. Assume they're your client and keep moving — that's the assumptive close.

M — Motivation

"Just curious — what prompted you to make this call? What is it about this property that interests you? What does your living situation look like right now — are you renting, are you on a lease? When does it expire?"

A — Appointment (two-option close)

"I've got Saturday at 10 or Sunday at 3 — which works best for you?"

Two moves separate closers from clerks here. One: never ask if they have an agent — assume they're yours, because the question only gives them an out. Two: never leave the appointment open-ended ('when works for you?'). Give two specific times and let them pick one.

Do This Week

On your next property-inquiry call, anchor every question to the home they called about, skip the agent question entirely, and close with two specific times.

Assume they're your client. Two options, not an open door.

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