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The Two-Way Interview

The moment you get a great agent in the room, every instinct says sell. Do the opposite. The best recruiters run it as a two-way interview: you're both figuring out if this is right, and you're screening for the things you can't teach.

Ask, don't pitch

Screen for the un-teachables

When you sell hard, you attract people who need to be sold, and you'll be selling them to stay for as long as they're there. When you interview honestly, you attract people who chose it. Those are the ones who last.
Do This Week

Write down the three questions you'll ask before you say a single word about your team, one for growth, one for ownership, one for grit. Use them in your next meeting.

Stop trying to win them over. Start deciding, together, if it's right. The right ones feel the difference.

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